SnapDragon Monitoring Ltd – Breathing fire to protect your brand!
+44 (0) 131 466 9249
125 Princes Street Edinburgh, EH2 4AD

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Welcome to the Lair, the home of SnapDragon Monitoring Ltd

Your online brand guardian.

Who we are

We are a team of data analysts, linguists and brand managers helping small and medium-sized businesses tackle online sales of counterfeits. We use intellectual property to defend your brand on e-commerce websites across the world.

Our Enforcement Success Rate
E-commerce Platforms Monitored
£+ billion
Value of Counterfeit Goods Removed
Happy Clients


The rise in counterfeiting and other online intellectual property infringement is one of the biggest challenges facing businesses today.

Current global cost of counterfeiting is $1.7 trillion

Infringement of intellectual property rights harms the income of businesses. SnapDragon Monitoring is your first port of call in dealing with such issues – we use intellectual property rights to defend your brand online.

Counterfeit products are harmful and can even be fatal

In protecting your brand, we are also protecting your customers from purchasing suspect goods which, almost certainly, will not comply with the quality standards your own products achieve.

Snapdragon is your trusted brand guardian

We monitor, report, and remove infringing goods from the world’s most visited online marketplaces.


SnapDragon’s fully tailored online monitoring offer where our software detects counterfeits on online platforms and you do all the take-downs on all sites.


SnapDragon’s professional service where monitoring and take-down services are provided by us on a pay as you go service, enabling you to prioritise key sites for action.


SnapDragon’s full service offering, where monitoring and take-down services are provided by us on a regular and continual basis.

Latest Articles

Here are some of the latest entries from our blog section.

How to spot fakes in the toy and nursery industry

November 17, 2017
Counterfeit goods are fake items deliberately made to look genuine. The issue of their prevalence...

We’re exhibiting at ABC Kids Expo 2017!

October 11, 2017
SnapDragon is delighted to be exhibiting at ABC Kids Expo on 17 – 19 October...

Don’t miss our FREE seminar at Kind & Jugend 16 September 2017

September 7, 2017
FREE SEMINAR: Hot Tips for Protecting Your Brand Online, Saturday 16th September at 2.30pm in...


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