Blog Posts - SnapDragon Monitoring Ltd
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Blog Posts

Snapdragon Blog

Facebook is accused of failing to halt the trade of counterfeit goods online…

There has been coverage in the press recently about the biggest investigation in Britain into fake goods on social media which identified tens of thousands of listings for counterfeit products on Facebook, including potentially dangerous items. SnapDragon works with Facebook...

Introducing Michelle Novenson…

SnapDragon is made up of a team of tenacious, experienced, multi-lingual professionals who know what it takes to defend a brand online.  We use intellectual property rights to defend your brand on e-commerce platforms across the world. To help you...

What’s really on your plate? The growing threat of food fraud

Have you ever thought about counterfeit cuisine while tucking into your Thanksgiving or Christmas dinner? Food fraud, the criminal activity of making profit by substituting expensive ingredients for cheaper ones, hit the headlines in Britain when the horsemeat scandal broke out in 2013. After...

How to spot fakes in the toy and nursery industry

Counterfeit goods are fake items deliberately made to look genuine. The issue of their prevalence within the luxury brand industry is well-documented, less well-known is the significant amount of counterfeits within the toy and nursery sector. European Union (EU) statistics show...

We’re exhibiting at ABC Kids Expo 2017!

SnapDragon is delighted to be exhibiting at ABC Kids Expo on 17 – 19 October in Las Vegas where we will be giving free tips on online brand protection. Pop along to booth 139, in the Plaza, anytime or catch...

Don’t miss our FREE seminar at Kind & Jugend 16 September 2017

FREE SEMINAR: Hot Tips for Protecting Your Brand Online, Saturday 16th September at 2.30pm in the Trend Forum. Jet Doran, our online brand protection specialist, will be giving free hints and tips to nursery brands at Kind und Jugend on...

What you need to know about protecting colour logos in the EU

Historically, national trademark offices in Europe had been divided about the scope of protection given to black and white trademarks. Several offices (including the UK Intellectual Property Office) had treated these marks as providing protection in all colours, while others...

Kellogg v Kokkinakis: the “Special K” trademark case

Kellogg’s is taking Australian tennis player Thanasi Kokkinakis to court over his attempt to trademark his “Special K” nickname. The food giant, which registered the Australian trademark for Special K in 1955 to protect its signature cereal brand, wants to...

Nestlé loses EU Kit Kat trademark: what are the implications for businesses?

In December 2016, the General Court of the European Union (EGC) dismissed Nestlé’s attempt to register the four-fingered shape of the brand’s signature Kit Kat chocolate bars as an EU trademark. Marking the latest development in a decade-long legal battle...

The products copied before their launch –IP challenges faced by crowdfunders

When Matthew and Mark McLachlan started crowdfunding for their product, the Fidget Cube, in August 2016, no one could have predicted its rapid success. The brothers, collectively known as Antsy Labs, had reached their $15,000 goal by the end of...